John Beasley could read every acre above ground—canopy health, vigor, nutrient response—but what was happening below the surface was anyone’s guess. CropX soil sensors filled that blind spot, helping his growers time irrigation to actual crop demand and push peanut yields to nearly 7,000 pounds per acre.

Sand County Foundation isn’t asking farmers to take conservation on faith—they’re showing them the data. Two years of paired field comparisons using CropX soil sensors revealed that soil health practices retained nearly half an inch more water per acre, translating to 11,861 fewer gallons of runoff.

TJ Knecht had been farming the same way his grandfather did—until soil data showed just how much water was slipping past the root zone. By switching to CropX sensors on his 400-acre Colorado farm, he cut applied irrigation by a third and added $43 per acre in net profit, all without losing a single bushel.

How do you turn water into a managed input? Farm-Tech combines agronomic expertise with CropX data to help growers apply the right water at the right time—improving efficiency while meeting regulatory demands.

When Wyoming operator Cory Williams stopped trusting his gut and started trusting his soil data, everything changed—alfalfa output doubled, pumping costs dropped, and a new advisory business was born. Here’s how Cory used CropX to replace irrigation guesswork with ground truth.

For Northern Plains growers managing wildly variable soils, the hardest part of irrigation isn’t the water—it’s the doubt. Hoffman Irrigation found that arming hundreds of customers with a simple CropX “yes or no” answer was all it took to break the follow-the-leader habit and push yields up 20–30 bushels per acre.